PURCHASING POWER & BRAND CONSCIOUNESS
Every citizen in North Rhine-Westphalia spends 5,694 Euro in retail per year according to the
CIMA-purchasing power survey 2014; by comparison, this is 0.5 % more than the average Federal citizen. NRW thus is very well positioned, and makes rank 6 of the German state ranking.
The area with the highest purchasing power in North Rhine-Westphalia is the Rhine rail with the cities of Düsseldorf, Cologne and Bonn as centres and their associated belts. Top values are reached by Meerbusch and Odenthal, where the state average of 5,694 Euro is exceeded by more than 15 %. The areas of North Rhine-Westphalia with low purchasing power are placed in the rural peripheral areas of the state, but not in the often-quoted Ruhr area.
The socio-economic framework data of Wuppertal itself are very solid: slightly below-average purchasing power level, increasing number of jobs and a slightly positive balance of work commuters.
For decades, the city has been characterised by continuous area growth. At the moment, the inner city sales area with its area of 141,600 sqm has a turnover of approx. 620 million Euro. The inner-city turnover share is at approx. 32 percent. The sales area share is also above the values of comparable cities at approx. 27 percent.